Floor Graphics: How They Can Work for You

The Benefits of Using Floor Graphics

If your business welcomes customers through its doors, you will find that floor decals hold a lot of power in your business. Initially, you may look at floor graphics and see them as a way to improve brand loyalty, but it is also a great way to keep your customers and employees safe. Here are some great ways that floor graphics can improve brand loyalty and improve the safety of your customers.

Floor Graphics will Keep Your Customers Safe

Some floor graphics are made specifically for safety. These graphics have become more mainstream throughout the course of the pandemic and are meant to keep both employees and customers safe in stores and businesses. These decals can be used to prevent injury, create pathways, designate directionality in aisles and ensure other compliance with safety regulations.

Floor graphics can increase your company’s Occupational Safety and Health Association (OSHA) compliance. They can dramatically improve employee safety and greatly reduce the risk of on-the-job injuries. Here are some great examples of how floor graphics can improve company safety:

• Provide warnings about the use of mechanical equipment
• Create important aisles and pathways
• Mark exit routes
• Remind staff to wear their PPE
• Advise employees and customers of tripping and slipping hazards
• Remind employees of electrical hazards
• Caution staff to stay clear of certain areas

Floor decals can be customized out of durable vinyl and can easily be replaced to suit your business needs as you create new regulations or procedures to improve the safety of your customers and employees.

Building Brand Loyalty

By layering signage, you can easily expand your branding. Your floor becomes additional advertising space that can help customers memorize your logo, photos, and products to help reinforce your brand. The designs you choose can help reinforce your business culture and build brand and product awareness by showing your customers information they didn’t know about your business before. Examples of this include:

 

• Business-specific designs that lead your clients through your business to explore products they didn’t know you carry.
• Photos that designate an area for specific products.
• Inspirational quotes to improve customer and employee moods.
• Images of popular products with common ways to use them.

If you are looking into building or expanding your brand’s image, custom floor decals can grab customer attention and boost the number of purchases they make by providing suggestions.

Welcome Your Customers

Your customers deserve a custom welcome from a friendly logo when they enter your business. It gives you a chance to visually reinforce your brand, your logo, and the appearance you want your business to have in the eyes of your customers. Vinyl graphics are a great way to provide this welcome. Since they are durable, they will not fade from regular cleaning, and your customers will associate coming into your business with previous positive experiences every time they walk in the door.

Graphics Are Not Just for Your Floor

Vinyl graphics are not just for the floor. You can easily decorate your walls and mark designated areas by using your walls as well. Since vinyl graphics are durable and washable, they are highly recommended for all your branding and design purposes.

When used on the wall, they provide a great opportunity to educate your customers and your employees on anything you need them to know. You can also use them to provide beautiful decorations that are custom to specific areas of your business while maintaining your desired decor theme.

What are you waiting for? Check out your options for custom graphics today!