4 Effective Brand Strategies Using Vehicle Wraps

Vehicle Wraps Drive Sales and Build Your Brand

Vehicle wraps allow you to turn your company car, van, or truck into a moving billboard. You will not just be driving around, but you can be sure it is an investment that will drive your sales and help you build brand recognition.

A Billboard on Wheels

There are so many factors that go into making a spot a good one for billboard installation. You then have to pay for the costly billboard skin, the installation, and, of course, the monthly rental fee. Therefore, it’s no surprise that this medium is a popular choice for big businesses with financial muscle. Standing there stationary, you can only hope the right people notice your billboard.

Enter vehicle wraps, and you have yourself a billboard on wheels. These wraps cost significantly less, and as such, are a good fit for all business sizes, whether you are a start-up or have been in business for long.

An Effective, Results-Oriented Strategy

Whether you choose a full, partial, or spot vehicle wrap, you can be sure that installing vehicle wraps will transform your company vehicle into an effective marketing channel. It shouldn’t take long before you see the results, namely driving sales and increasing your brand recognition, in the following ways

1. More Impressions

The Out of Home Advertising Association of America estimates that vehicle wraps can garner up to 70,000 casual views or impressions on average in a day. The wraps start acting as a marketing tool the moment you install them on your vehicles. Whether your company car is parked in a busy shopping district or you are driving across the city, vehicle wraps to ensure that you are promoting your business around the clock. More impressions per day give you a competitive edge.

2. Targeted Audience

Run a TV ad, and you can be sure that a good percentage of those who will be watching TV when your ad runs may not be interested in your offerings. With vehicle wraps, you have an opportunity to reach a more targeted audience.

What you need to do is to identify your target audience and do some research about areas where you are likely to find this particular group. If, for example, you are looking to promote your business to university students, you can drive your car company near the campus and areas such as the nearby malls where the students usually spend most of their time. You can get your message in front of the right people who are likely to buy from you.

3. Establish Your Business Locally

Vehicle wraps will earn you brand recognition. Invest in a custom design that is eye-catching and memorable. It will create a good impression on potential customers, and locals are, without a doubt, more likely to go with a business they can recognize and remember.

Also, keep in mind that having your branded vehicles up and about will send the message that you have already gained a foothold in the local market. This builds trust, and people are more likely to go with your business, knowing that others have trusted you and what you have to offer.

4. Easy to Update

Vehicle wraps don’t cost too much and are easy to update. Are you looking to advertise a time-limited offer, or introduce a new offering? You can easily do that with a custom vehicle wrap. You can keep a wrap on for a limited period of time and generate as much hype around what you are offering.

You have everything to gain from investing in vehicle wraps. Up your marketing strategy with these wraps and see your sales and brand recognition increase. Get a free estimate today, for your boat, trailer, truck, or car! NH Marketing is the fastest growing vinyl wrap installer in West Pasco!